Thursday, 7 August 2008

Naming Old Street.

PAST

Can you connect this to a story of Shoreditch past? Email past@shoreditchfutures.com, quoting the title of this blog post as the subject line. Or leave a voicemail on 020 3355 0983, quoting the same information.

PRESENT

Can you connect this to a story of Shoreditch present? Email present@shoreditchfutures.com, quoting the title of this blog post as the subject line. Or leave a voicemail on 020 3355 0983, quoting the same information.

FUTURE

In 2012, as the Olympics trundled into town, the newly formed Association for the Regulation of Semantic Errors (ARSE) deemed that the name 'Old Street' had connotations of decay and obtuseness which didn't fit with the dream of excellence and success represented by the world's foremost athletes. As a result, the Board of Trustees for ARSE came together for a meeting on April 14th 2008 and it was decided in a unanimous vote to rename this busy thoroughfare 'Brand New Street'. They intended to call it 'New Street' but there was already a street with this name in nearby Whitechapel.


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