Bovril was manufactured in London from 1884 initially from a small factory located in Old Street, Shoreditch. The product was often promoted through large adverts; in 1909 the first Bovril electric advertising sign was erected in Piccadilly Circus. This billboard advert was designed and produced by Benson's advertising agency in 1940. During the Second World War Bovril was promoted as a nourishing drink, a spread for toast and a flavouring for the somewhat bland diet of rationed food.
PRESENT
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FUTURE
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